Archive for July, 2013

Efficient Marketing Operations with Data Management

Posted on July 18, 2013 by

Tweet A rising field within the traditional business-marketing framework, Marketing Operations is an organizational approach to creating demand for products and services. Acknowledged 15 years ago by research firms such as IDC and Sirius Decisions, it focuses on end-to-end marketing optimization—from planning and budgeting to global execution and analysis—using tools, databases, automation, and technology. Closely […]

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Case Study- Toy Shop Online and Offline

Posted on July 18, 2013 by

Tweet It will seem that, as a parent, there are a ridiculous amount of toys out there for your children and several companies vying for your attention to buy from them. It can be very difficult to decide whether it is best to buy online or in the toy shop, what toys to buy and […]

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