Archive for the Operations Category

Efficient Marketing Operations with Data Management

Posted on July 18, 2013 by

Tweet A rising field within the traditional business-marketing framework, Marketing Operations is an organizational approach to creating demand for products and services. Acknowledged 15 years ago by research firms such as IDC and Sirius Decisions, it focuses on end-to-end marketing optimization—from planning and budgeting to global execution and analysis—using tools, databases, automation, and technology. Closely […]

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