Archive for April, 2013

Who Said Offline Advertising is Dead?

Posted on April 19, 2013 by

Tweet Is it realistic to think that offline marketing has been driving sales long for thousands of years and all that would disappear when online marketing comes along? In fairness, online marketing is good, in fact, it’s better than good because it’s scientific and you can measure exact return on investment for the first time […]

Continue Reading

Improving the Customer Lifecycle

Posted on April 19, 2013 by

Tweet Business often worry about where the next customer is coming from and they spend a large portion of their attention focussing on marketing, but improving the lifetime value of each customer should be a greater priority. Every interaction your customers have with your brand, product and staff should be a positive experience. Even negatives […]

Continue Reading

How To Get The Work/Life Balance Right

Posted on April 18, 2013 by

Tweet Is there a right answer to how much we should work and how much time we need to spend away from working?  With the passing away of Margaret Thatcher recently we have heard numerous stories through the media of how the “Iron Lady” famously got by on only four hours sleep and rarely stopped […]

Continue Reading

What If I Want To Invest In An International Franchise?

Posted on April 18, 2013 by

Tweet There are those of us who know we aren’t meant to work for someone else. The select few who decide to change our fates from someone who works for a boss to someone who is the boss. Owning a franchise lets you change your fate to just that, you are the boss. Investing in […]

Continue Reading

Information At The Tips Of Your Fingers

Posted on April 18, 2013 by

Tweet Businesses today have to have a website if they expect to make any money. However, not every business owner understands this, and thus they watch as their business suffers terribly. To remain on top of the competition, you need a good website that gives people access to information all about your business. Your website […]

Continue Reading

Wipe Away Health and Safety Issues

Posted on April 18, 2013 by

Tweet The UK Health and Safety Executive (HSE) covers all areas of workplace safety and it’s thanks to their diligence and experience that we benefit from safer working environments than many countries in the developed world. Although the HSE was born out of a need to improve the workplace for people involved in manufacturing, the […]

Continue Reading