-
Efficient Marketing Operations with Data Management
A rising field within the traditional business-marketing framework, Marketing Operations is an organizational approach to creating demand for products and services. Acknowledged 15 years ago by research firms such as IDC and Sirius Decisions, it focuses on end-to-end marketing optimization—from planning and budgeting to global execution and analysis—using tools, databases, automation, and technology. Closely linked […] More
-
3 Ways that your Business can Break in to the Public Sector
There are hundreds of different ways to market a business to the consumer sector, and just as many ways to approach the business to business sector too. One of the quickest and most cost effective way to reach a large international audience is via online marketing, and many businesses have been successful at growing their […] More
